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Instagram has become one of the most popular social networking platforms globally, with more than one billion active users. It is a platform that enables users to share photographs and videos, as well as connect with friends, family, and organizations. However, for many people, understanding the overall performance as well as assessment of their posts could be a difficult task. In this particular blog post, we are going to demystify the instagram (go directly to Post Viewer, one tool that unlocks user analytics and offers insights into customer interaction.